Ways to Speed Up Your Website and Improve Conversion

A few extra seconds could have a huge impact on your ability to engage visitors and make sales. Therefore, having a fast website speed is essential — not just for ranking well with Google, but for keeping your bottom-line profits high.

A one-second delay in page load time results in:

  • 11% fewer page views
  • 16% decrease in customer satisfaction
  • 7% loss in conversions
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Nameservers

Nameservers match domain names to IP addresses. When a visitor tries to access a website that is hosted in your server, their device and the router queries a nameserver for the IP address of the domain that they wish to view. The nameserver returns the IP address for your web server and directs the visitor to the correct page. You must publish records for your domain names to nameservers so that visitors can reach those sites. These nameservers communicate with other nameservers to distribute the records of sites that your server hosts.

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